| Viral Video Ads of the Month |
In the video, we see a chubby high school girl engaged in online audio chat on her laptop, with a erect textbook as her cover. After she sneaks out of the classroom, her classmate unplugs her headphones and some desperate words from a boy are heard through the speakers. (You can find the full transcription here.) After some investigation, we found this unbelievable video was made for China Mobile's 3G netbooks. But before the truth got revealed -- with many, many viewers assuming it was real -- the viral video has already been viewed for more than 1 million times in one single day. Video views: 2,910,000 in 20 days |
Titled "An Exciting Scene in Front of an ATM", this video shows a lazy girl drive her SUV onto a sidewalk in Xujiahui, Shanghai and draw cash from an ATM without getting out of her car. After watching the video a number of times, we finally realized that this might be a viral video for the car maker, and our suspicions were confirmed in a tag of the video - "名爵", a car maker whose English name is MG. Again, because Chinese people love watching stupid behavior of the rich younger generation, this video has spread quite widely recently. Video views: 1,687,000 in 18 days |
Most of our colleagues and friends became diehard fans of Taiwanese magician Liu Qian (刘谦) after watching his fantastic tricks on this year’s CCTV Festival Spring Gala. Though many of his magic tricks have been performed by many mainland Chinese magicians again and again, his magnetic personality still made the scenes unbelievably dramatic. Recently, Nokia has released a series viral videos featuring Liu Qian’s performance with Nokia cellphones as the primary gimmick, and successfully made the viral marketing campaign. Video views: 2,103,000 in 28 days |
Well, while Kaixin001.com is taking off as China's fastest-growing SNS website, some other companies are shanzhai-ing its brand. Despite the lawsuit between Kaixin001.com and Kaixin.com, online game carrier 91.com recently released a game called Kaixin. However, you can find some original ideas in their online viral campaign, like this video called "Weird Combos in the Battle Mode". You can see this scene everywhere in the online game. At the end, you see Hong Kong Chinese comedy star Stephen Chow (周星驰), who contributes the most nonsensical part of this ad. Video views: 242,000 in 11 days |
Our favorite. There's really no need for us to explain this insanely funny video, because most of the voice-over is in English. The opening scenes were obviously inspired by the shoe thrown at George W. Bush by an Iraqi journalist. And at the end of the video, the terrorists decided to go Alibaba.com to find some XXXXX-Large shoes as their massive attack weapons. This ad is directed by Hu Ge (胡戈), the father of viral videos in China, who brought us A Murder Case Caused by a Bun (一个馒头引发的血案). Video views: 253,000 in 8 days |
Maybe it’s still too early to think about when there will be a ‘Let it Shine’ campaign on Chinese video websites, but Youku’s creative team is also getting better and better making fantastic page takeovers for the advertisers. Recently, Sprite released a pretty cool 30-second TVC in which Taiwanese artists Jay Chou and Angel Chang explode into water. After Sprite decide to put this video ad on Youku, our engineers added a special javascript effect on the video page. (Unfortunately, the special effects are offline now. You can find the screenshot here.) Video views: 1,513,000 in 30 days |
Li Ning, the major Chinese supplier of athletic shoes and sporting goods, released a viral video for its line of badminton rackets. In the video, Olympic gold medal winner Lin Dan, the handsome and notoriously arrogant bad-boy of badminton, strikes shuttlecocks into a tiny shuttlecock bucket over the net. But the basic idea — extraordinarily accurate shooting skill- - has been used recently by Adidas (Li Ning’s imaginary competitor) and Nokia. And the worse part of this viral video is, you can barely see what Lin Dan is doing. Video views: 3,617,000 in 30 days |
It's interesting to see that governments in China are adopting social media to do propaganda. Recently, the Tianjin government released a series viral videos called "Tianjin, Check it Out!" (我对天津 有信心!) drawing more people to witness the latest achievement of the city. Oh, we have to say that's a big break-through. However, the production team totally misses the point of creating a viral video ad. They simply ask a bunch of Tianjin denizen, including some laowais, to praise Tianjin like "I'm confident at Tianjin." "It's better than Beijing." or "I love the city more than anywhere else." It's still nothing but CCTV news in the form of online video, isn't it? Video views: 1,750,000 in 28 days |
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