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Youku Buzz (newsletter) | January 2010 (corrected)

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Heya!

Apologies for the re-send. The first link was incorrect and we wanted to make sure you were able to view the correct video! Happy New Year from us here at Youku!

Best,
Kaiser Kuo & Shao Dan

Youku Buzz (newsletter)January 2010
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Video Pick of the Month
An Indominatable Spirit

More than 1.1 million viewers have watched this at once sad and inspirational Youku paike video. Mr. Peng Shuilin was hit by a truck five years ago, and lost the entire lower half of his body. It's astonishing that he survived at all, but the strong-willed and ever-optimistic Mr. Peng not only lived, but makes a humble living running the "Half Body Man Convenience Store." He doesn't mind at all showing how he lives his life as a disabled person, and he had the good sense to enlist Youku's help in popularizing his story. He has yet to receive the compensation owed him by the driver of the truck that nearly kiled him, even though that amount is actually less than the full sum of his medical bills.

Youkulest
A Disturbing Animated Short from Shanghai

This short film starts with a deafening mental bang. In Shanghainese, Dad accuses Mom of giving birth to a mutant (怪胎, guai tai), and Mom cries back: "But it's our baby." The ensuing nightmare is punctured by cruel images of domestic violence, a hanging doll, a two-bodied red man (perhaps alluding to the weird disease that imprisons the hero/heroine's home), hunting and being hunted, and a lost boy, or a girl depending on the voice-over. In an almost poignant contrast, the narrative is soft, melancholy and beautiful -- a beauty which extends to the explicit sex scenes. I confess I originally debated on the appropriateness in writing on this award-winning short film due to the sex scenes, but comments from xuanzhiqiushui changed my mind. "This is a very serious work, sincere and down-to-earth, touching on the little secrets of humanity... It says what they don’t want to say, draws what they dare not draw… it's not that China has no talents, [it's that China has] no good platform."

A Hacker at Play

In fast motion that's a little suspicious, this Chinese ubergeek, with only bare hands showing from the beginning to the end, transforms a dull Dell laptop into a gigantic bright red OPhone complete with touch screen, music (with crisp sound quality) and of course mobile phone connectivity! The ending chat is cryptic and reminds us of a James Bond flick. "Hello, can you hear me?" "I hear you." "Success." "Awesome," his friend replies calmly. Fake or real, the inventors (either of this OPhone or of this clever video) must be laughing at Youku users' heated debate over whether or not this could be possible.

Hot Topics
War over Wen's Words

To quote one Youku viewer's comment, the real news here is that after 60 years, at least the government is telling the truth. Premier Wen Jiabao being interviewed by Xinhua News Agency admitted that there is "allocation inequality (分配不公)," and the problem of increasing housing prices is an important one. Even though the news might be dismissed as typical propaganda, Youku users grabbed this video clip to express their candid opinions. Two days after the initial upload, over 1,200 comments have been posted. Update on the score: thumbs-up: 8,372, thumbs-down: 8,092. One viewer sums up: "I have been reading comments. Thumbs-up and thumbs-down achieved dynamic balance."

Snail House

Dissecting extremely current and very touchy issues such as skyrocketing housing prices, corrupt officials, and extramarital relationships in exchange for material benefits, Snail House (蜗居, official clunky translation Dwelling Narrowness) is no doubt the sensation of the year. With more than 85 million views, this television drama ranks one of the top 10 most watched television dramas according to the Youku index.

The Month's Most Viewed
Thai Boxing vs. Chinese Kung Fu

The significance is that this broadcast of the fight between Buakaw Por Puramuk (a.k.a. Sombat Banchamek) and Bian Fumao was viewed more than 10 million times in a single day! This Chinese Kung Fu vs. Thai Boxing Match was followed closely by Chinese netizens. The rumor that Shaolin Monstary dare not accept Thai boxers's invitation was circulated wildly before the real match.

Viral Ad of the Month
Zhong Hua Toothpaste

At first glance, this is an innocent spat between campus puppy lovers. Hearing the boy’s apologetic call, the pretty girl throws off the balcony a teddy bear, brand-name handbags, and other items we can assume are all gifts from the boy. The cutest part is the voice-over from those onlookers, sarcastic yet apparently of the same age as they urge the photographer to move the camera back to the pretty girl. The girl calls back to the poor boy: "Come back, who told you to take my toothpaste? That blue one. I bought that myself! You bring it up!" It turns out of course to be a toothpaste ad.

Bizarrely popular fertilizer ad

This viral has gotten extensive play all over the Web, with numerous variations on it. The keyword, Jinkela, (金坷拉, Golden Clumps), has already become a Web meme. Jinkela is a so-called magical fertilizer from San Diego. Uncle Sam decides to help underdeveloped African people rather than having Japanese to achieve food independency which of course would hurt American food export. Other wacky claims include president of Shengdiyage (Chinese Pinyin of San Diego) enjoys a reputation equal to that of the US president, and in every election, whoever Shengdiyage supports becomes the front-runner. With the real truck printed with the Jinkela logo and the product, I am confused whether there is a real Jinkela product, though for sure in China, not in Shengdiyage. For more fun read, check out Danwei.org's report on this phenomenon.

 
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