The majority of our offerings are professionally produced content licensed from copyright holders. Our extensive library of content has made Youku the first choice of Chinese internet users for television dramas, feature films, news programming, variety shows, music videos, animated features, sports coverage, and much more.

We are also proud to be helping Chinese paike -- video bloggers -- to tell their stories by uploading and sharing video shot on their mobile phones or home video cameras. Youku offers a space for ordinary internet users to share their treasured moments, independent films, viral videos, and anything else they create.

Youku understands the needs of creative people because we're creators ourselves. Under our Youku Originals brand, we produce original web content for the young, hip, and upwardly mobile demographic that characterizes our viewers. Our in-house productions have proven popular, with some of our programs receiving hundreds of millions of views.

Of course, it's not enough just to have great content. Youku's industry-leading proprietary content delivery network (CDN) technology and back-end encoding technology ensure that our users get the best performance possible, whether they're uploading a video to our servers or streaming a video to watch on their PC, mobile phone, or mobile internet device.

The same qualities that make us the favorite video site of Chinese internet users have also made us the clear choice for advertisers, with our premium advertising environment and innovative and engaging cross-media marketing capabilities. Youku has forged partnerships with nearly 500 brand advertisers over the past several years, including household names like P&G, Coca-Cola, General Motors, Apple, Lenovo, Samsung, and China Mobile.