Youku Original is our own brand of self-produced online video content, under which Youku produces, distributes and monetizes quality online video content. Through Youku Original, Youku aims to create content that not only engages viewers, but genuinely moves them -- as with "Old Boys," one of the ten films produced for the “11 Degrees” New Media Film Project, a partnership between Youku and the China Film Group and Chevrolet Cruze that has won awards and recognition for the creativity and effectiveness of its marketing campaign in addition to overwhelmingly positive reviews from tens of millions of viewers.

Since first beginning production work with viral ads, Youku has grown to produce and promote successful web serials like Hip Hop Office Quartet and Natural Born Jock, both industry milestones. Hip Hop Office Quartet, China's first web serial, has won over viewers -- more than 100 million to date -- with storylines and characters taken straight from real life.